The Effects Of Video Games On Pop Culture - 1116 Words

Around the middle of the 20th Century man cultures started to grow beyond what they previously were thanks to different mediums (such as television and music) helping to push boundaries; with this came the birth of pop culture. Considering pop culture is a shortened version of popular culture it’s clear that many of the things in pop culture would be short lived. The short lived trends and happenings are labeled as â€Å"fads†. Strangely enough, some fads are made to transform and actually become a mainstay in the varying international cultures. One such example might be familiar as it is common in today’s society. This example is, indeed, video games. When video games were first being introduced to the general public they weren’t all that†¦show more content†¦This led to a market that was flooded with consoles and left many consumers confused. Adding to this confusion was the fact that there wasn’t many reliable sources for game informatio n. The market was overwhelmed with lackluster and poorly made games and no one was being informed as to which games these were. So eventually people just stopped buying games. All of this mixed with Atari manufacturing too many console units and games led to a market crash many call â€Å"The Video Game Crash of ‘83† causing many to label video games as a dying fad. Several years had passed and a Japanese company by the name of Nintendo decided it wanted to enter the market. Nintendo’s Family Computer, or Famicom, was doing well in Japan and Nintendo wanted to try and find success in North America. This proved to be difficult because America was still wary on the idea of game consoles after the crash. To try and avoid the skepticism that came with items labeled as a game console, Nintendo rebranded the Famicom as the Nintendo Entertainment System and marketed it as a toy. Believe it or not, this actually worked and Nintendo became a household name. In order to ke ep their success going Nintendo took steps to avoid another market crash. Nintendo would put developers under a contract that kept them on their console and would keep them from developing games for developers. Developers also had a limited amount of games they could release in a year as